
Dr Vaidya's and Baba Sehgal Launch Bold Rap Campaign to Break Intimacy Taboos
Intimacy is still a difficult subject for many Indians to discuss, and Dr Vaidya’s is tackling that hesitation head-on with a sharp, pop-culture-led campaign featuring iconic rapper Baba Sehgal. Centred on the brand’s Shilajit-infused intimate lube, the campaign uses humour,




