
SPF Demand Rises 60 percent, K-Beauty Grows 200 percent as Gen Z Leans Towards Ingredient-first, Preventive Beauty, Finds Myntra Report
Half of Gen Z’s beauty buyers on Myntra are in Tier 2 and 3 cities Sun protection (SPF) products up 60% among Gen Z shoppers; 53% of luxe makeup orders include a mini K-Beauty demand up 200%, hair masks up


